Le Bien Vieillir Désiré : quelle validité prédictive auprès des consommateurs âgés de 50 à 80 ans ?

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Authors: Eloïse Sengès, Denis Guiot, Jean-Louis Chandon

Journal title: Research and applications en Marketing

Journal number: 1

Journal publisher: Research and applications en Marketing

Published year: 2018

DOI identifier: 10.5281/zenodo.1312177

ISSN: 1678-6971