Summary
The main aim of this proposal is to generate an updated revision of GTZ’s initial Business Plan (BP I), to overcome the main challenges detected for the successful MicroLAB market launch. The following aspects will be pursued: 1) specific marketing tools and sales strategy (Europe, North and South America, Asia) devoted to feedstock producers and micro & small food companies (≤50 employees), to speed up, the market share achievement (2,6%); 2) product innovation policy to assure the company growth in the food safety business; 3) technical feasibility study for a cost-effective production process (
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More information & hyperlinks
| Web resources: | https://cordis.europa.eu/project/id/672246 |
| Start date: | 01-05-2015 |
| End date: | 31-08-2015 |
| Total budget - Public funding: | 71 429,00 Euro - 50 000,00 Euro |
Cordis data
Original description
The main aim of this proposal is to generate an updated revision of GTZ’s initial Business Plan (BP I), to overcome the main challenges detected for the successful MicroLAB market launch. The following aspects will be pursued: 1) specific marketing tools and sales strategy (Europe, North and South America, Asia) devoted to feedstock producers and micro & small food companies (≤50 employees), to speed up, the market share achievement (2,6%); 2) product innovation policy to assure the company growth in the food safety business; 3) technical feasibility study for a cost-effective production process (Status
CLOSEDCall topic
SFS-08-2014-1Update Date
27-10-2022
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