Summary
The aim of this plan is to identify and structure the activities leading to the promotion of the project’s activities and results. The plan shall define the target groups, key messages, media channels and responsibilities. Measurable criteria of the communication and dissemination efforts shall be selected in order to effectively evaluate each carried out activity. The dissemination plan shall define the most appropriate way to support business-oriented objectives, so that it contributes to the best possible definition of the exploitation and commercialisation strategy. The Dissemination Plan will be constantly updated and fine-tuned in accordance to its appropriateness as identified throughout the proposed key performance indicators
(updated version, delivered at the end od the project)
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